Search Engine Optimization (SEO) for Photographers

Are you not satisfied with the number of inquiries you’re getting? Has your website ranking slipped on Google? Search Engine Optimization (SEO) is the key to getting found online and tells search engines, like Google, what your website is about. In today’s digital world, photography is more competitive than ever. Getting noticed requires being able to stand out above the competition in as many ways as possible. The good new is, you’re in the right place!

Having been in the creative industry for over 15 years myself, I know the work that goes into building a web presence that resonates with your ideal audience, and the disappointment when the inquiries don’t pour in as expected. Over the years I have spent countless hours educating myself on SEO and my skill set is unique in that I am knowledgeable in both website design AND Search Engine Optimization for photographers. So not only can I create a pretty rad site for you, I’ll pave your way to Google stardom in the process. You’re welcome.

But why should I hire someone when I can probably figure it out on my own?

It’s true. There are tons of free resources available to help you improve your SEO, but if you’re like everyone else, you won’t actually take the time to sit down and figure it out – and that is doing you a huge disservice. There’s peace of mind in knowing that it’s being handled and being done correctly. Let me help you.

SEO Services

My goal is to help you grow your photography business by increasing your online presence and making sure your website is visible to potential clients who are searching for the services you offer. We’ll start with a website analysis & SEO assessment to diagnose any areas that need improvement to boost the effectiveness of your site. Using local SEO (Search Engine Optimization) techniques, I’ll make sure each part of your website is user friendly and optimized for both potential clients and search engines.

SEO setup includes…

  • Website analysis & overall health check up

  • Initial ranking review

  • Keyword analysis for your market area

  • Page, content & image optimization using local SEO techniques

  • Schema markup to improve & increase your local rank

  • Review & update Google My Business page and Google Maps listing

  • Google Search Console setup & maintenance

  • Final ranking review & consult

  • Plus much more!

Frequently Asked Questions

Will you get me on the first page of Google?

While Search Engine Optimization is similar for every website, there is no “one size fits all” quick fix that will magically boost you to Page 1 of Google immediately. Your ranking is determined by multiple factors and you should be wary of any services that guarantee a certain ranking/page. My goal is to ensure sure that your website has a solid SEO foundation for you to continue to build upon. SEO requires a long term commitment and a constant focus on expanding and improving your website content. 

HOW SOON WILL I see results?

The honest truth is, there are just too many factors to predict! In some cases (the lucky ones!) website rankings jump within days of making changes and submitting them to Google, however it sometimes takes 3-6 months or more to start seeing significant improvements, therefore SEO should be viewed a long term strategy.

How long DOES IT TAKE?

The initial SEO setup process is completed over 90 days. I will be continually analyzing your website & and implementing changes as needed and working behind the scenes over that 3 month period. At the end of the 90 days, you have the option to sign-on for additional quarterly website management services.

What is Local SEO?

Search engines know that many users are looking for specific services and products near them. Local Search Engine Optimization (SEO) is the process of making your website visible for searches related to a particular location. Optimizing local SEO leads to more visits to your website and more leads for your business from customers who are already searching for your services. It’s the difference between optimizing for “newborn photographer” and “Chicago newborn photographer”. A search inquiry for “newborn photographer” will most likely return results for newborn photographers across the world, whereas “Chicago newborn photographer” is more likely to show your site to a prospective client looking for your services.

SEO for Photographers

Why SEO matters…

Increases your website’s ranking & brand visibility

Puts your website in front of people who are actively searching for a service you provide

Establishes you as an authority in your service market & makes you stand out from your competitors

Enables your business to be found by Google Maps and other navigational apps

Increases web traffic, leads, and inquiries from local visitors

Ready to become a rockstar on Google?

Get In Touch

Client Reviews

“I reached out to Sarah desperate for website help and SEO rankings after repeatedly experiencing website crashes and drops in google rankings. She came highly regarded by friends and my experience with her was nothing less than miraculous. Sarah is extremely experienced, professional & thorough and was able to resolve all of my previous issues. In addition to designing a new website and conducting an SEO overhaul, my website quickly climbed back to the top pages for google rankings. I highly recommend Sarah as she is a true hidden gem.”

“You are honestly amazing and I cannot sing your praises enough! Is there anything that you can’t do? I am so impressed and the feedback from my clients has been amazing. Thank you for everything!!!”

“I just want you to know that I now have inquiries almost daily (seriously no exaggeration!!!), and I am booking like crazy! I truly cannot thank you enough for helping me design a site that truly represents ME!”

“Sarah is absolutely AMAZING at designing websites and optimizing SEO! She has worked on my website since I started my business 13 years ago and it’s always PERFECTION!”

I hired Dear Jane Design to update my website and I cannot be happier! It was truly the best investment in my business last year. I am getting more inquiries, more bookings and my overall client experience has improved. My website now matches my brand and style perfectly, and I love how beautiful it looks! Sarah is a wizard!!

“I just looked over the site and it’s AMAZING. I can’t thank you enough for everything you have helped me with. I’ve read over all the SEO information you’ve sent and I definitely feel like I have a better understanding on how that all works. I’ve already jumped to page one on Google and could not be happier. Thank you again.”

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